- 1970: Bettye and Charles Hall establish Dick Harrell & Assoc. Performance Center.
- 2000: Rick Hall acquires full ownership.
- 2007: Name changed from Dick Harrell Performance Center to Rick’s Performance Center.
Rick’s Performance Center began as a family run business dedicated to providing parts and know-how for street performance and drag racing, inspired by Dick Harrell (Mr. Chevrolet), Bettye’s brother. Rick Hall son of Bettye and Charles grew up working in the store, in 2000 continuing the family tradition Rick took the wheel of Rick’s Performance Center. Rick’s Performance Center has been a part of the Las Cruces Community for 48 years and is here to help you with all your performance part needs.
Rick’s Performance Center specializes in anything performance related and focuses on dirt track racing, street performance, drag racing, street rods and hot rods. Rick’s Performance is the place to go for hard to find parts, and our knowledgeable and dedicated staff is always happy to help. We also carry a large selection of Traxxas RC cars, trucks, and parts, as well as a full service print shop where we can design and print full color wraps, banners, signs, and small decals.